
Your workforce is communicating differently than it did a decade ago — are you leading the team you actually have?
Every workplace evolves through hiring, turnover, and the pressures of a changing world, but the way your people communicate, collaborate, and respond to change has shifted in ways that are invisible without data. Drawing on more than 23,000 behavioral assessments spanning 2014 to 2025, our analysis of The Birds™ — Velocity's proprietary take on DISC — found that analytical and relational styles now make up more than three-quarters of the workforce, up from 58% a decade ago. Leaders still running pre-2020 playbooks may be managing a team that no longer exists.
Download our report to learn:
-
Why the behavioral makeup of the workforce has meaningfully and durably shifted since 2014 — and what that means for the teams you lead today.
-
What more than 23,000 assessments reveal about the rise of analytical and relational styles — now over three-quarters of all primary styles, up from roughly 58% a decade ago.
-
How 2020 functioned as a pivot rather than a rupture — and why the most durable realignment actually took hold in the years that followed.
-
How to separate real structural signals from statistical noise — so you can tell a genuine trend from a passing blip in your own teams.
- The questions every leader should be asking to understand — and get ahead of — the shifts reshaping how their people communicate, collaborate, and lead.
Please fill out the form below to get the e-book:
Bring the Birds to your team
Whether it's your first time or your fifth, there's never been a better moment to see how your people actually communicate — and lead the team you have today, not the one you had a decade ago.