--- title: A Decade of Behavioral Shift description: Velocity's study of 23,000+ behavioral assessments over 11 years reveals how workplace communication has fundamentally shifted, and what leaders should do. image: https://coaching.velocityadvisorygroup.com/hubfs/Imported_Blog_Media/Velocity_Birds_Ebook_LandingHeader_1200x480-1-1.png --- [![Velocity Advisory Group](https://www.velocityadvisorygroup.com/wp-content/uploads/2026/05/Velocity-Logo-2023-Wide-1.png)](https://www.velocityadvisorygroup.com/) ☰ Menu - About - [Meet Our Team](https://www.velocityadvisorygroup.com/about/) - [Meet Our Coaches](https://www.velocityadvisorygroup.com/coaches/) - [Careers](https://www.velocityadvisorygroup.com/careers/) - [Speaking Engagements](https://www.velocityadvisorygroup.com/velocity-speakers/) - Solutions - [Culture & Engagement](https://www.velocityadvisorygroup.com/culture-engagement/) - [DISC Assessments & Training](https://www.velocityadvisorygroup.com/disc-assessments-training/) - [Employee Experience](https://www.velocityadvisorygroup.com/employee-experience/) - [Executive Coaching](https://www.velocityadvisorygroup.com/executive-coaching/) - [Family Business](https://www.velocityadvisorygroup.com/family-business/) - [Leadership Development](https://www.velocityadvisorygroup.com/leadership-development/) - [Sales Training](https://www.velocityadvisorygroup.com/5cs-of-selling/) - [Strategy & Implementation](https://www.velocityadvisorygroup.com/strategy-implementation/) - Resources - [Activating Greatness Podcast](https://www.velocityadvisorygroup.com/podcast/) - [Blog](https://www.velocityadvisorygroup.com/blog/) - [Case Studies](https://www.velocityadvisorygroup.com/case-studies/) - [News and Announcements](https://www.velocityadvisorygroup.com/news-and-events/) - [OrderDisc](https://orderdisc.com/) - [Upcoming Events](https://www.velocityadvisorygroup.com/upcoming-events/) - Industries - [Construction](https://www.velocityadvisorygroup.com/construction/) - [Financial Services](https://www.velocityadvisorygroup.com/financial-services/) - [Life Sciences](https://www.velocityadvisorygroup.com/lifesciences/) - [Contact](https://www.velocityadvisorygroup.com/contact/) Insights & NewsNews July 23, 2026 # A Decade of Behavioral Shift PHILADELPHIA, PA The way people communicate at work has quietly and fundamentally changed, and now, there’s more than a decade of data to prove it. [Velocity Advisory Group](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4737381-1&h=1391766930&u=https%3A%2F%2Fwww.velocityadvisorygroup.com%2F&a=Velocity+Advisory+Group), a firm specializing in leadership development and organizational strategy, today released [*A Decade of Behavioral Shift*](https://coaching.velocityadvisorygroup.com/a-decade-of-behavioral-shift), a landmark study drawing on more than 23,000 behavioral assessments collected over 11 years. The research reveals that analytical and relational communication styles have gone from just over half the workforce to more than three-quarters in a single decade. Based on the firm’s proprietary, DISC-based assessment [The Birds™,](https://www.velocityadvisorygroup.com/disc-assessments-training/) the report points to a structural transformation in the modern workforce — one that leaders are managing without realizing it has occurred. The report translates DISC — the framework that maps how people prefer to communicate — into four intuitive archetypes: the Eagle (D – direct), the Parrot (I – influencing), the Dove (S – steady), and the Owl (C – analytical). Tracking these styles across more than a decade, the analysis reveals a clear, durable shift toward analytical and relational communication. Among the findings: analytical and relational styles (Owl and Dove) grew from roughly 58% of the workforce in 2014 to more than 76% by 2025, while the influencing Parrot saw the steepest decline of any style. The data also points to 2020 as a pivot rather than a rupture; the most lasting realignment took hold in the years that followed, suggesting structural rather than temporary change. “At Velocity, we believe great leadership starts with truly understanding your people,” said [Dave Fechtman](https://www.linkedin.com/in/davefechtman/), CEO of Velocity Advisory Group. “This research shows, with more than a decade of evidence, that the workforce is communicating differently than it did ten years ago. The leaders who recognize that shift — and adapt to it — are the ones who will build stronger, more aligned teams.” *A Decade of Behavioral Shift* was authored by David Schlosser, PhD, Dymon Lewis, and Grace Cashman. Download the full report at [How Workplace Communication Styles Changed from 2014 to 2025.](https://coaching.velocityadvisorygroup.com/a-decade-of-behavioral-shift) **About Velocity Advisory Group** Velocity Advisory Group helps organizations gain sustained impact through leadership development, executive coaching, cultural alignment, and strategic execution. Velocity has guided more than 900 organizations across 25 industries through transformation and growth. Learn more at [www.velocityadvisorygroup.com](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4737381-1&h=1949430560&u=http%3A%2F%2Fwww.velocityadvisorygroup.com%2F&a=www.velocityadvisorygroup.com) and follow on [LinkedIn](https://edge.prnewswire.com/c/link/?t=0&l=en&o=4737381-1&h=3170181768&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvelocity-advisory-group%2F&a=LinkedIn). **Media Contact** Alec McChesney, Vice President of Revenue [AMcChesney@velocityadvisorygroup.com](mailto:AMcChesney@velocityadvisorygroup.com) SOURCE Velocity Advisory Group Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://coaching.velocityadvisorygroup.com/insights/a-decade-of-behavioral-shift) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://coaching.velocityadvisorygroup.com/insights/a-decade-of-behavioral-shift) [Twitter icon](https://twitter.com/intent/tweet?url=https://coaching.velocityadvisorygroup.com/insights/a-decade-of-behavioral-shift) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://coaching.velocityadvisorygroup.com/insights/a-decade-of-behavioral-shift) [envelope icon](mailto:?body=https://coaching.velocityadvisorygroup.com/insights/a-decade-of-behavioral-shift) [News](https://coaching.velocityadvisorygroup.com/insights/tag/news) [Leadership & Coaching](https://coaching.velocityadvisorygroup.com/insights/tag/leadership-coaching) [DISC & Birds](https://coaching.velocityadvisorygroup.com/insights/tag/disc-birds) ## Ready to activate greatness on your team? 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