--- title: Driving Distribution Growth for John Hancock description: How John Hancock aligned its largest-ever Regional Director class around sales best practices with Velocity Advisory Group, and exceeded expectations. image: https://coaching.velocityadvisorygroup.com/hubfs/Imported_Blog_Media/img-blog-header-john-hancock-1.webp --- [![Velocity Advisory Group](https://www.velocityadvisorygroup.com/wp-content/uploads/2026/05/Velocity-Logo-2023-Wide-1.png)](https://www.velocityadvisorygroup.com/) ☰ Menu - About - [Meet Our Team](https://www.velocityadvisorygroup.com/about/) - [Meet Our Coaches](https://www.velocityadvisorygroup.com/coaches/) - [Careers](https://www.velocityadvisorygroup.com/careers/) - [Speaking Engagements](https://www.velocityadvisorygroup.com/velocity-speakers/) - Solutions - [Culture & Engagement](https://www.velocityadvisorygroup.com/culture-engagement/) - [DISC Assessments & Training](https://www.velocityadvisorygroup.com/disc-assessments-training/) - [Employee Experience](https://www.velocityadvisorygroup.com/employee-experience/) - [Executive Coaching](https://www.velocityadvisorygroup.com/executive-coaching/) - [Family Business](https://www.velocityadvisorygroup.com/family-business/) - [Leadership Development](https://www.velocityadvisorygroup.com/leadership-development/) - [Sales Training](https://www.velocityadvisorygroup.com/5cs-of-selling/) - [Strategy & Implementation](https://www.velocityadvisorygroup.com/strategy-implementation/) - Resources - [Activating Greatness Podcast](https://www.velocityadvisorygroup.com/podcast/) - [Blog](https://www.velocityadvisorygroup.com/blog/) - [Case Studies](https://www.velocityadvisorygroup.com/case-studies/) - [News and Announcements](https://www.velocityadvisorygroup.com/news-and-events/) - [OrderDisc](https://orderdisc.com/) - [Upcoming Events](https://www.velocityadvisorygroup.com/upcoming-events/) - Industries - [Construction](https://www.velocityadvisorygroup.com/construction/) - [Financial Services](https://www.velocityadvisorygroup.com/financial-services/) - [Life Sciences](https://www.velocityadvisorygroup.com/lifesciences/) - [Contact](https://www.velocityadvisorygroup.com/contact/) Insights & NewsCase Studies March 25, 2026 # Driving Distribution Expansion and Remarkable Growth for John Hancock When renowned life insurance company John Hancock embarked on its largest Regional Director onboarding in the company’s 160-year history, the stakes were high. They needed a way to rapidly align a growing sales team around best practices, quickly. By partnering with Velocity Advisory Group and going through our sales training program, John Hancock didn’t just meet expectations — they shattered them. The Regional Director team closed the year with sales up 74% versus goal, new agent growth of 116% year-over-year, and total commissionable premium at 110% of plan. The results were a testament to what’s possible when world-class training meets a team ready to execute. We can’t believe how quickly the year has flown by since our partnership began in early 2025,” said Michelle Dauphinais, Vice President, Head of Distribution for John Hancock. “\[Velocity’s\] support has been instrumental in helping us achieve remarkable growth.” Read the full case study [here](https://www.velocityadvisorygroup.com/wp-content/uploads/2026/03/John-Hancock-Case-Study_Sales-Training.pdf)or below. 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