--- title: How Executive Coaching Helped MEB | Case Study description: How executive coaching helped fast-growing construction firm MEB improve communication, boost motivation, and build a strong company culture. image: https://coaching.velocityadvisorygroup.com/hubfs/blog-featured-images/Executive-Coaching-Helped-MEB.webp --- [![Velocity Advisory Group](https://www.velocityadvisorygroup.com/wp-content/uploads/2026/05/Velocity-Logo-2023-Wide-1.png)](https://www.velocityadvisorygroup.com/) ☰ Menu - About - [Meet Our Team](https://www.velocityadvisorygroup.com/about/) - [Meet Our Coaches](https://www.velocityadvisorygroup.com/coaches/) - [Careers](https://www.velocityadvisorygroup.com/careers/) - [Speaking Engagements](https://www.velocityadvisorygroup.com/velocity-speakers/) - Solutions - [Culture & Engagement](https://www.velocityadvisorygroup.com/culture-engagement/) - [DISC Assessments & Training](https://www.velocityadvisorygroup.com/disc-assessments-training/) - [Employee Experience](https://www.velocityadvisorygroup.com/employee-experience/) - [Executive Coaching](https://www.velocityadvisorygroup.com/executive-coaching/) - [Family Business](https://www.velocityadvisorygroup.com/family-business/) - [Leadership Development](https://www.velocityadvisorygroup.com/leadership-development/) - [Sales Training](https://www.velocityadvisorygroup.com/5cs-of-selling/) - [Strategy & Implementation](https://www.velocityadvisorygroup.com/strategy-implementation/) - Resources - [Activating Greatness Podcast](https://www.velocityadvisorygroup.com/podcast/) - [Blog](https://www.velocityadvisorygroup.com/blog/) - [Case Studies](https://www.velocityadvisorygroup.com/case-studies/) - [News and Announcements](https://www.velocityadvisorygroup.com/news-and-events/) - [OrderDisc](https://orderdisc.com/) - [Upcoming Events](https://www.velocityadvisorygroup.com/upcoming-events/) - Industries - [Construction](https://www.velocityadvisorygroup.com/construction/) - [Financial Services](https://www.velocityadvisorygroup.com/financial-services/) - [Life Sciences](https://www.velocityadvisorygroup.com/lifesciences/) - [Contact](https://www.velocityadvisorygroup.com/contact/) Insights & NewsCase Studies November 6, 2024 # How Executive Coaching Helped MEB Improve Communication, Increase Motivation, and Build a Strong Company Culture MEB is a construction company that has experienced rapid growth over the past five years, nearly doubling in revenue and adding 100+ employees. As MEB has gone through a transition period with new leaders (including generational succession), they’ve counted on Velocity Advisory Group to help with the company’s soft skills development, something President David Ervin admits has been a weakness for the organization. > “We’ve done some training for people that are in our main office, but we have a lot of guys that are professionals, but they’re in the field, in the mud, in the dirt, in the weather, and we’ve never trained them \[until now\]. They’re builders and we’re training them on the soft skills and this organization and purpose and some of these things that I just think it’s \[the training\] paying big dividends… I think all of them appreciate it.” David Ervin, President ## How Velocity Advisory Group Helped Working with Velocity has helped bridge the gaps in a fragmented contractor industry, especially when it comes to communication styles. After going through Velocity’s proprietary Birds training, an innovative take on the traditional DISC assessment, it was “eye-opening” to understand why builders and engineers, for example, might have some miscommunication due to the way that they think about and approach situations in different ways, said Ervin. Throughout the 2.5 years that Velocity and MEB have been working together, the construction organization has needed to pivot based on their needs, including everything from rethinking onboarding processes to developing leaders through executive coaching and workshops to ensuring that everyone at the company is prepared to be successful in their role with strategic planning and culture workshops. The construction industry typically has a very high worker turnover rate, so MEB really wants to focus on not letting anyone slip through the cracks as the company grows. That flexibility and willingness to meet MEB where they’re at is one of the biggest reasons why Hadac appreciates their relationship with Velocity. > “I’ve done quite a bit of an analysis and overall, we’re well below the attrition rate that you would expect > from a construction company, even at the field level. We want to do what we can to make sure that we’re hiring and retaining the right people so that they can grow and we can have a stable workforce.” > > Jennifer Hadac, Talent Engagement Manager ## The Results As a result, MEB has received positive results with employee engagement surveys year over year, and from 2022-23, saw: - 6.4% increase in engagement - 21.3% increase in motivation - 8% increase in strategic alignment - 21.5% increase in managing execution Read the full case study below or [click here](https://www.velocityadvisorygroup.com/wp-content/uploads/2024/11/MEB-Case-Study_Executive-Coaching.pdf) for a downloadable PDF. 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