--- title: Inside AAA Hoosier's Transformation | Case Study description: How AAA Hoosier partnered with Velocity Advisory Group to rewrite a century-old playbook with a new approach to strategy, leadership, and growth. image: https://coaching.velocityadvisorygroup.com/hubfs/Imported_Blog_Media/img-header-aaa-v1-1.jpg --- [![Velocity Advisory Group](https://www.velocityadvisorygroup.com/wp-content/uploads/2026/05/Velocity-Logo-2023-Wide-1.png)](https://www.velocityadvisorygroup.com/) ☰ Menu - About - [Meet Our Team](https://www.velocityadvisorygroup.com/about/) - [Meet Our Coaches](https://www.velocityadvisorygroup.com/coaches/) - [Careers](https://www.velocityadvisorygroup.com/careers/) - [Speaking Engagements](https://www.velocityadvisorygroup.com/velocity-speakers/) - Solutions - [Culture & Engagement](https://www.velocityadvisorygroup.com/culture-engagement/) - [DISC Assessments & Training](https://www.velocityadvisorygroup.com/disc-assessments-training/) - [Employee Experience](https://www.velocityadvisorygroup.com/employee-experience/) - [Executive Coaching](https://www.velocityadvisorygroup.com/executive-coaching/) - [Family Business](https://www.velocityadvisorygroup.com/family-business/) - [Leadership Development](https://www.velocityadvisorygroup.com/leadership-development/) - [Sales Training](https://www.velocityadvisorygroup.com/5cs-of-selling/) - [Strategy & Implementation](https://www.velocityadvisorygroup.com/strategy-implementation/) - Resources - [Activating Greatness Podcast](https://www.velocityadvisorygroup.com/podcast/) - [Blog](https://www.velocityadvisorygroup.com/blog/) - [Case Studies](https://www.velocityadvisorygroup.com/case-studies/) - [News and Announcements](https://www.velocityadvisorygroup.com/news-and-events/) - [OrderDisc](https://orderdisc.com/) - [Upcoming Events](https://www.velocityadvisorygroup.com/upcoming-events/) - Industries - [Construction](https://www.velocityadvisorygroup.com/construction/) - [Financial Services](https://www.velocityadvisorygroup.com/financial-services/) - [Life Sciences](https://www.velocityadvisorygroup.com/lifesciences/) - [Contact](https://www.velocityadvisorygroup.com/contact/) Insights & NewsCase Studies May 5, 2026 # Rewriting a 100-Year Playbook: Inside AAA Hoosier’s Transformation AAA Hoosier has served Indiana residents for more than a century, delivering roadside assistance, insurance, travel, and member services. As one of 19 independent AAA clubs, it combines the strength of a national brand with a locally focused membership model. After decades of stability, leadership recognized that future growth required more than incremental change — it demanded a fundamentally new approach to strategy, leadership, and culture. Velocity Advisory Group partnered with AAA Hoosier to design and execute its first formal [strategic plan](https://www.velocityadvisorygroup.com/strategy-implementation/), aligning the board, executive team, and broader organization around a clear path forward. “There’s nothing that I’ve thrown in front of Velocity that you guys haven’t been able to handle,” said AAA Hoosier CEO, Matt Goins. 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