Train, audit, execute. Repeat.
A framework for leaders who want to win through execution, not the fanciest strategy in the room.
- The six-word operating cycle Seth Ingall learned at GEICO
- A four-stage check on where your execution cycle breaks down
- Three actions for this week and a quick-reference page you can pin up
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The Execution Cycle · 8 pages · PDF
What's inside
The train-audit-execute cycle
Why a substandard process executed well beats a great process executed poorly, and why GEICO hired for attitude first.
The habits behind it
The repeating loop of train, audit, execute, retrain, re-audit, and re-execute, and the ABCs of business failure that break it.
Where the cycle breaks
A table for rating each stage of your cycle, plus the three reasons people miss the standard.
This week
What to stop doing, the leadership advice Ingall relies on, and three actions to start now.
Results and feedback from Velocity's leadership work
“Now associates understand themselves better, and leaders have new tools to support their teams.”
“Velocity challenged our team and brought us together in ways that have paid immediate dividends.”
Why execution slips
Most teams don't fail for lack of strategy. They fail when the process stops getting executed.
One-Time Rollouts
Training happens once, and no one audits whether the work is still done that way a month later.
Unclear Standards
Ingall says people miss the standard because they don't know what good looks like, aren't capable of it, or haven't been trained.
Settling After Success
Arrogance, bureaucracy, and complacency, the ABCs of business failure, creep in when a team settles because things are going well.
From process to practice
Execution is a loop, not a launch, and every stage needs attention.
TRAIN
Show people what good looks like, knowing some learn by being told and others by watching or being corrected.
AUDIT
Check the work against the standard, then retrain, re-audit, and re-execute wherever it breaks.
SUSTAIN
Velocity Advisory Group works with leadership teams through coaching and leadership development to turn the cycle into sustained practice.
Make execution your edge
Download the guide, then talk with us about building the train, audit, and retrain rhythm into your team.