Free guide · Activating Greatness

Culture has no value if you don't live it.

A short framework for building a culture people believe in, drawn from an 80-year-old family business.

  • A three-question check on whether give to get is real or just a slogan
  • The monthly and weekly recognition habits Mike Ansay uses
  • Three actions for this week and a quick-reference page you can pin up

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The Give to Get Model · 8 pages · PDF

Trusted by 800+ organizations across 25+ industries since 2009

Rarely trueAlmost always true

What's inside

Give to get, in practice

Why culture is what people believe and support, not what leadership wants, and why staying relevant matters.

The habits behind it

Personal thank-you calls, Tuesday notes, and the discipline that makes recognition real.

Real or just a slogan?

Three questions on recognition, shared language, and giving without strings attached.

This week

Three actions to thank someone by name, compare culture descriptions, and stop micromanaging.

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Results and feedback from Velocity's leadership work

30% to 8%employee turnover in one yearBiopharmaceutical company
+126%strategic alignment liftBiopharmaceutical company
95%retention rate in a construction leadership programVelocity client
“Now associates understand themselves better, and leaders have new tools to support their teams.”
Chief People and Culture Officer, healthcare products distributor
“Velocity challenged our team and brought us together in ways that have paid immediate dividends.”
Managing Partner, accounting and advisory firm

Why culture stays on the wall

Values posted on a wall don't become culture until leaders live them consistently.

Saying, Not Doing

If leaders don't do what they say they'll do, there's no way to create a culture for others.

Recognition Without Discipline

Thanking people only when it's convenient never becomes a habit people believe.

Micromanaging

Having done every job in the business doesn't give a leader the right to control how others do it now.

From slogan to habit

Give to get works because it is repeated and reinforced until people believe it.

RECOGNIZE

Thank people personally, by name, for something specific, on a regular schedule.

LISTEN

Ask people to describe the culture in their own words and compare it with how leadership describes it.

LET GO

Hand decisions back to the people who should own them. Velocity's coaching and leadership development help leaders build these habits into how the team runs.

In Mike Ansay's words: "Culture has no value if you don't live it. And it's not what I want, it's what people believe it is and what they support."

Build a culture people believe in

Download the guide, then talk with us about turning your values into habits your team can see.

800+organizations led through change
25+industries
2009building momentum since
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