--- title: Free Say-It-So-It-Sticks Checklist | Velocity description: Will everyone leave your next announcement with the same story? A free one-page checklist from Velocity Advisory Group. image: https://coaching.velocityadvisorygroup.com/hubfs/Podcast%20Episodes/Podcast%20Assets%20%28Social%29/Checklists/Velocity_AG_Say_It_So_It_Sticks_Checklist_Social.png --- [![Velocity Advisory Group](https://coaching.velocityadvisorygroup.com/hs-fs/hubfs/00%20Brand%20Assets/Velocity%20Logo%202023%20Wide.png?width=169&height=44&name=Velocity%20Logo%202023%20Wide.png)Velocity Advisory Group](https://www.velocityadvisorygroup.com) Free one-page checklist # Will everyone leave your next announcement with the same story? Twelve checks in three areas. Check what is true today, score yourself from 0 to 12, and see what to fix first. - Twelve checks across Point, Clarity, and Cascade - A scoring guide that shows what each band means - One page to print or share with your team ## Get the free checklist Say-It-So-It-Sticks Checklist · 1 page · PDF Trusted by **800+ organizations** across **25+ industries** since 2009 ## Try the first four checks Section one is Point: know what you want. Tick what is already true for your team. Which of these is already true for your team? - Defined the outcome the message must drive - Cut anything that does not serve that outcome - Made the top line snackable with a path to more - Explained how you got here in a few sentences Checked**0** of 4 Be honest: a partial is an unchecked box. Say-It-So-It-Sticks Checklist SECTION ONE SECTION TWO SECTION THREE ## What's on the page ### Point: Know what you want Four checks, including: defined the outcome the message must drive. ### Clarity: Make it land Four checks, including: replaced jargon with plain words. ### Cascade: Start at the center Four checks, including: mapped your rings from the center out. ### A scoring guide Zero to four, five to eight, and nine to twelve, with what to do at each level. [Get the checklist](https://coaching.velocityadvisorygroup.com/leadership-library/say-it-so-it-sticks-checklist#get-it) ## Results and feedback from Velocity's leadership work **30% to 8%**employee turnover in one yearBiopharmaceutical company **+126%**strategic alignment liftBiopharmaceutical company **95%**retention rate in a construction leadership programVelocity client > “Now associates understand themselves better, and leaders have new tools to support their teams.” Chief People and Culture Officer, healthcare products distributor > “Velocity challenged our team and brought us together in ways that have paid immediate dividends.” Managing Partner, accounting and advisory firm ## How scoring works Each check is one point. Ready means 9 to 12 checks and at least 3 in every section. A high total with an empty section is a warning, not a pass. ### 0 to 4: Define the point Know the outcome before you write a word. ### 5 to 8: Close the gaps first Fix your unchecked boxes before you hit send. ### 9 to 12: Ready to announce Watch the questions that come back and adjust. ## Pair it with the full guide The checklist shows where you stand. The guide explains why, and what to do next. 1 ### Take the checklist Check what is true today and add up your score from 0 to 12. 2 ### Read the guide The Crisis Comms Standard explains the thinking behind it and gives your team tools to act. 3 ### Talk with Velocity Turn your unchecked boxes into a plan with a Velocity advisor. ### Who this is for - Leaders preparing a major announcement - Managers whose messages get retold in different ways - Teams where rumors move faster than official updates - Executives communicating change across several layers ## Find out where you stand Get the one-page checklist and score your team in minutes. [Get the checklist](https://coaching.velocityadvisorygroup.com/leadership-library/say-it-so-it-sticks-checklist#get-it) **800+**organizations led through change **25+**industries **2009**building momentum since © 2026 Velocity Advisory Group.velocityadvisorygroup.com [Get the checklist](https://coaching.velocityadvisorygroup.com/leadership-library/say-it-so-it-sticks-checklist#get-it)